OUR MISSION
We educate students for a lifetime of success as ethical communication professionals. We build strategic, creative, powerful campaigns for real-world clients. We serve the public interest, locally and globally. We contribute to economic success, sustainability, and social justice for everyone.
OUR SERVICES
PRAD provides various strategic communication and marketing services, including strategic planning, marketplace research, social media narratives, video storytelling, event planning, and promotions. We also provide media relations services such as creating news releases, media kits, fact sheets, brochures, newsletters, and feature articles.
ABOUT
PRactical ADvantage Communications was founded in 2011, and as a student-run agency, is unique within higher education. Our agency is a Department of Communications capstone course option (COMM 474) for majors in the concentrations of Advertising, Entertainment & Tourism Communications, and Public Relations. PRactical ADvantage Communications offers COMM students hands-on experience with real clients, real campaigns, and real world challenges and opportunities. PRactical ADvantage Communications students develop and implement advertising campaigns, events, social media engagement and a variety of public relations activities for local businesses and non-profit organizations. We work within the conceptual structure of Integrated Marketing Communications.