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Building a Bridge from the Classroom to the Profession

PRactical ADvantage


We educate students for a lifetime of success as ethical communication professionals. We build strategic, creative, powerful campaigns for real-world clients. We serve the public interest, locally and globally. We contribute to economic success, sustainability, and social justice for everyone. 


PRAD provides various strategic communication and marketing services, including strategic planning, marketplace research, social media narratives, video storytelling, event planning, and promotions. We also provide media relations services such as creating news releases, media kits, fact sheets, brochures, newsletters, and feature articles.


PRAD provides strategic communication services to nonprofit organizations and businesses in the Orange County area. We operate during the Fall and Spring semesters and occasionally during the Summer term: Fall (September-December); Spring (February-May); Summer (June-July)


PRactical ADvantage Communications was founded in 2011, and as a student-run agency, is unique within higher education. Our agency is a Department of Communications capstone course option (COMM 474) for majors in the concentrations of Advertising, Entertainment & Tourism Communications, and Public Relations. PRactical ADvantage Communications offers COMM students hands-on experience with real clients, real campaigns, and real world challenges and opportunities. PRactical ADvantage Communications students develop and implement advertising campaigns, events, social media engagement and a variety of public relations activities for local businesses and non-profit organizations. We work within the conceptual structure of Integrated Marketing Communications.



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“The CSUF team did an excellent job promoting the Silk Road Unity Festival.They canvassed North Orange County with flyers, created an informative social media campaign, and helped on the day of the event. I was impressed by their professionalism and appreciated their efforts. I find it encouraging to see students involved in their community and willing to pitch in!”
- Allison Town, Muckenthaler’s Chief Communications Officer
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